The Wall Street Journal recently covered the news of flexReceipts’ latest funding:

“FlexReceipts, which provides digital receipts and marketing tools for retailers to generate more sales, has raised $2.5 million in seed financing.

Point Judith Capital led the round, with participation fromSynchrony Financial, which provides white-label credit cards for companies such as Wal-Mart, as well as Y Combinator, Struck Capital and Altair Venture Capital. The company previously raised $2.5 million in angel funding.

Orlando, Fla.-based FlexReceipts provides electronic receipts to consumers for its retail clients. E-receipts aren’t new. Apple Inc. has long offered this convenient alternative to paper receipts, and it helps a company keep track of what products its customers buy.

But FlexReceipts provides receipts personalized to the specific buying habits of each consumer, with coupons, deals, loyalty programs, product review requests or a warranty registration button. Because the receipts are highly personalized, they have high open rates, unlike generic PDF receipts, said Tomas Diaz, chief executive and co-founder of FlexReceipts, who called e-receipts “a very valuable marketing medium.”

Members of the Wall Street Journal’s Pro version can read the original article here.