Laskey: The excitement of an entrepreneur's voice, knowledge of the product or service they are doing, size of the market, the niche of the product or service being filled, competitive advantage, go-to-market strategy and how they expect to scale the business
What loses your interest when companies pitch?
Licursi: The fastest way to lose our interest is having absolutely unreal expectations about market interest and the cost of getting the business into operational shape. Also, if the management team needs no advice or mentorship, that loses our interest, too
Laskey: It loses my interest when a company pitches about a product or just a feature of a product, but hasn't really thought about the company — like how to build a team or how to approach the marketplace.
What is one key detail investors should know when pitching?
Licursi: Have a clear go-to-market strategy. That is the single biggest miss entrepreneurs have.
Laskey: Know what you really need to succeed. Entrepreneurs should know how much money they need to take their business to the next level.