Florida Funders and Florida Institute Invest in ApexEdge’s $4 Million Seed Round

Florida Funders and the Florida Institute back a subscription management platform for banks, fintechs, and credit unions to help its customers live better financial lives


MIAMI, FL (January 19, 2021) Florida Funders, recognized as the top VC in the Southeast region by Pitchbook, announced today its investment in ApexEdge, a white-label subscription management platform built for banks, fintech, and credit unions that empower its customers to cancel subscriptions and negotiate bills with service providers.


Florida Funders has invested in ApexEdge’s $4MM seed round from the Florida Funders’ Fund 2, LLC., supporting ApexEdge’s efforts to enhance talent acquisition and automate its services. Also participating in the round is the Florida Institute (Institute for Commercialization of Florida Technology).


Headquartered in Miami, ApexEdge is currently working with leading institutions including Intuit, MetLife, NerdWallet and others to offer subscription management and financial advocacy solutions to empower its customers to cancel subscriptions and lower their wireless, internet, or other home service bills through bill negotiation. In turn, ApexEdge helps these institutions increase customer engagement, overall customer satisfaction, and revenue. 


“Canceling subscriptions and reducing bills is inconvenient and time-consuming for everyone,” says Tom Wallace, Managing Partner at Florida Funders. “ApexEdge solves a very important problem by offering enterprise solutions that can positively impact Americans’ overall financial well-being. Florida Funders is proud to support ApexEdge as we see the adoption of its services across industries helping its customers save money and reduce unnecessary stress.”


“We’re excited to have Florida Funders support,” explained Steven McKean, CEO and Co-Founder at ApexEdge. “The subscription economy is showing no signs of slowing down. ApexEdge is simplifying things while providing value to financial institutions. We couldn’t think of a better time than now to focus our efforts on helping people live healthier financial lives and enabling financial institutions to deepen their customer relationships–it’s a win-win for everyone.” 


Earlier today, Intuit’s Mint announced its partnership with ApexEdge’s Billshark to offer users an easy way to negotiate bill and subscription costs. BillShark, a fast bill negotiating service, is the first product to be launched and has been a stepping stone for ApexEdge to build up traction, credibility, and trust to sell its offerings to larger financial institutions. Billshark is backed by Mark Cuban. 


Florida Funders is constantly and actively looking to grow and add investors to their network. They have fully deployed their Fund 1 and are hard at work seeking new investment opportunities for Fund 2. 


For more information on Florida Funders, please visit floridafunders.com. Keep up with the latest news from Florida Funders on Facebook, Twitter, and LinkedIn.


About Florida Funders, LLC

Recognized as the top VC in the Southeast region by Pitchbook, Florida Funders is a hybrid of a venture capital fund and an angel investor network that discovers, funds, and builds early-stage technology companies in Florida and beyond. In order for Florida to evolve from the Sunshine State to the Startup State, we ensure there is as little friction as possible in the ecosystem, that investors have access to meaningful deal flow, and entrepreneurs have access to a wide range of accredited investors, capital, and experience. Florida Funders educates our community of investors, provides transparency during the funding process, fosters communication across the ecosystem, and empowers the strategic relationships that drive investments. Our team is composed of serial entrepreneurs, venture capitalists, and experienced angel investors singularly focused on uncovering Florida’s next breakout technology companies. To learn more, visit www.floridafunders.com.


About Florida Institute

Formed by the Florida Legislature in 2007, the Institute for Commercialization of Florida Technology supports and funds innovation companies that create clean jobs in new industries driving the global economy. The Institute provides company building services and seed funding through the Florida Technology Seed Capital Fund to promising Florida startups that are developing products that improve and save lives and help companies improve their bottom line. The organization’s investment decisions are guided through a strong partnership with its Private Fund Manager, Florida Funders. The Institute’s economic impact over the last 11 years was $3.4 billion, with fiscal revenue impacts of nearly $382 million to federal, state, and local governments.


About ApexEdge

The ApexEdge active intelligence platform powers financial institutions, PFM, fintech, and other innovator delivery of subscription and bill management to customers. By transforming insights into action, our concierge enablement solutions deepen relationships with meaningful, personalized conversations and real results. Customers save money and reduce stress. Partners grow from just advisors to indispensable advocates engendering loyalty plus new revenue. ApexEdge enables a direct to consumer innovations lab, Billshark, and is configurable from affiliates to white label integrations. Visit www.apexedge.com.



Marely Arias

Carve Communications for Florida Funders

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