and , -- The Florida Institute for the Commercialization of Public Research (the Institute) announced today that it has finalized a funding agreement with Admiral, the ad quality and adblock revenue recovery company founded in and licensing intellectual property (IP) from . The Institute supports new company creation and bridges early funding gaps for companies commercializing IP from -based universities and research institutions.
Admiral is the industry's most advanced analytics and revenue recovery platform to help premium web and mobile publishers measure their adblocking problems, engage their users to improve ad quality, and automatically Recover lost revenue with a performance pricing guarantee. Admiral was developed by publishers for publishers with years of experience improving ad operations, ad quality, and open standards. They are the first platform built from the ground up to support the IAB's new DEAL and LEAN standards for adblocking response. Admiral recently announced an oversubscribed seed round funding from Mosley Ventures, Birchmere Ventures, Gulfshore Capital, the Institute and others.
"Our mission is to connect users, publishers, and advertisers to improve ad quality and preserve the power of the free internet for generations to come," said , Admiral CEO. "Adblocking cost publishers over last year alone and the losses are accelerating. Publishers are coming to us because of Admiral's proven ability to Measure and Recover lost revenues, but also because of our commitment to sustainable advertising practices. The Institute believed in our team and mission when our initial seed round target was and remained a supporter as venture fund interest exploded to 8X our original goal."
"Admiral is a very exciting company using technology developed here in to deliver products that will solve a global multi-billion dollar business problem and help keep the internet free for users worldwide," said , MD, Institute CEO. "The Institute is pleased to join Mosley Ventures, Birchmere Ventures, Gulfshore Capital and others to fund Admiral's mission and we look forward to the company's future success."
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